In October 2007, Adelaide based PR agency Michels Warren made the decision to rebrand their design division to ChinaShop. Stemming from the phrase ‘like a bull in a ChinaShop’, the philosophy is simple—make an impact, stand out from the rest.
Promotional cards were developed as a direct mail piece to build awareness of the new name and creative services. Two hits of opaque white then a red and black ink was applied to an uncoated box-board to create a hand-made feel. The result was a series of unique cards that could be assembled as a memento.