A balance between spa and clinic, elysium beauty have been specialising in natural, gentle therapies to relax, repair and refresh since they opened doors in Burleigh Heads on the Gold Coast in 2005. Combining the finest skin care products, expertise and personal approach, their highly trained therapists are dedicated to providing the very best for their clients.
elysium's old brand did not reflect this. More concise and sophisticated visual language was required to re-align the elysium brand with their audience and better define their service offering.
Taking inspiration from the old flower logo, the new brand approach hinged on an underlying theme; to bloom—the state or period of greatest beauty, freshness, or vigour. To shine, glow and flourish. A clean re-interpretation of the logo coupled with positive messaging and bespoke imagery, provides a feeling of professionalism, peace and comfort.
Building on existing brand recognition, this new message is applied throughout the brand as a subtle expression of elysium's point of difference and unique positioning.