The Farrier concept is the brainchild of Chris Condon of The Queens Arms Hotel and Condon Pub Group. Chris saw an opportunity for a late night licence supper club venue, serving light meals and drinks to 3am. The underlying theme at the forefront of early discussions incorporated the rich history of the basement area of the hotel.
The rooms below the Queens Arms are a rabbit warren of exposed brick rooms that were originally the hotel stables. It was decided to build on this unique positioning and create a space that felt authentic, genuine, hand crafted, bespoke and oozed rustic charm. The name ‘Farrier’ (a smith who shoes horses) was chosen as a distinctive, memorable name that beautifully tied back to the heritage of the space. Chris also has a deep racing and thoroughbred background so the theme suited him well. It was integral that the alignment of the creative and the interior design had a strong synergy and brand message between the two disciplines. This will allow the bar to provide a memorable experience for patrons and encourages return customers.
Working with Ben Maunder and the team at Driven, a creative territory was explored around hand crafted horse brands. This inspiration drove our design thinking to a bespoke typographic solution that was underpinned by a series of 'brand' mood boards. The logotype was also well considered from a signage point of view and was created to translate effectively into three dimensional signage throughout the space.
Brand look and feel
Art direction and brand development by Driven
Finalist 2015 BADC Awards - Brand Identity Logo Design