The Wellbeing Bean
Freecaf is the next generation of caffeine-free coffee, crafted especially for people who adore the ritual of coffee but can no longer deal with the nasty side effects of caffeine.
Completely free from caffeine, chemicals and other nasties, the guys and girls at Freecaf are proud to be making waves with their organic, caffeine free coffee – a brew that rivals the flavour and body of many other coffee brands on the market.
When OJO was initially engaged by the Freecaf team to design packaging for this exciting new product, it became apparent that in order to provide the best solution we first needed to establish a strong brand positioning, story and look and feel.
This then led the way to creating a strong brand identity that would be applied throughout all future communication material – including logo, brand language, photography, colours and graphics.
The end result is a fresh and fun brand that clearly communicates the benefits and essence of this unique product.
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Brand strategy
Brand identity
Logo design
Packaging design
Web design