Katnich Dodd’s old identity represented a well established South Australian company from the 80s, with a conservative sense of assurance but failed to promise innovation—a key demand from clients.
Underpinning the strategy was a stronger, more appropriate positioning line that would retain and build on the goodwill of the existing name—'Knowledgeable. Dependable'. This is also a play on the 'KD' initials and arrows formed within the logo mark.
The new identity reflects a forward thinking and innovative business, backed by an unmatched reputation of knowledge and dependability; assisting to engage with a new customer base of architects and developers.